It may depend upon your age, but I indubitably am old enough to remember how thrilling it was to huddle colse to a Polaroid snapshot whilst it was developing. You never indubitably knew how it would turn out until the image had taken shape right there in front of your eyes. When the process was complete, you were left with a picture, often with slightly discrete colours, which had no negative, and was, let's face it, a bit on the pricey side.
Today, thanks to the rise of digital cameras, Polaroid is no longer instant enough. The cameras ceased yield some time ago and the last films rolled out in January of 2009. It's easy to see why if you reconsider the following statistics?
Polaroid Printer
2000 Sales
Polaroid cameras 4.2 million
Digital cameras 4.5 million
2007 Sales
Polaroid cameras 240 thousand
Digital cameras 28.2 million
With sales figures like that it's no wonder the Polaroid camera is being withdrawn.
However, the Polaroid had achieved an iconic status over the years, so it's no surprise to learn that groups of enthusiasts have set up campaigns to "save Polaroid". There are hopes that person else will take over the yield of the film and make this under licence. In the meantime, in a slightly ironic twist, both films and cameras are changing hands on eBay at hugely inflated prices. Quite perhaps if Polaroid themselves had been able to command these types of prices levels they wouldn't have had to file for lesson 11 a few years ago.
Looking forward, Polaroid have entered the digital age by producing a combined digital camera and printer which uses a heat activated dye to furnish a printed image in colse to about a minute. The camera, called the PoGo, has a 3" Lcd screen for checking your photos prior to printing.
Considering that the extra printer paper will cost colse to for enough to furnish 30 photos you'll want to be sure that you've got a "keeper" before you hit the print button. Polaroid think that it will appeal to law promulgation officers and customs staff who may have a need for an instant hard copy of identity photographs. Time will tell.
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